This list is only available in development and preview (re: not production) environments.
Daily Digest LPs
250911
2025 Button Color Experiment
Target
Control
Variant A
Variant B
Variant C
250910
2025 Brevity Headline Experiment
Target
Control
Variant A
Variant B
250526
2025 Antibot Alternatives Experiment
Target
Control
Variant A
Variant B
250502
2025 Grid Background Experiments
Target
Control
Variant A
Variant B
Variant C
250313
2025 Recaptcha Experiment
Target
Control
Variant A
Variant B
250310
2025 Headline Experiments
Target
Control
Variant A
Variant B
Variant C
Variant D
250131
A/B Test Component Swap
Target
Control
Orig2
Variant A
Variant B
Variant C
241213
Image-centric Concepts
Target
Control
Variant A (Periscope)
Variant B (Keyboard)
Variant C (Photo Background)
Variant D (Photo Card)
Variant E (Planet)
241112
Cycling Avatars
Clickable Avatar Row
Quote Card Row
240918
Copy Experiments
Control
Variant A
Variant B
240917
Headline Experiments
Target
Control
Variant A
Variant B
Variant C
240812
Copy Experiments
Control
Variant A
Variant B
Variant C
Variant D
Variant E
Variant F
Variant G
240716
Subhead copy test
Control
Variant A
Variant B
240715
Audience images
Control
Variant A
Variant B
Variant C
Variant D
Variant E
240614
Subheadline appealing to audiences
Control
Variant A
Variant B
Variant C
Variant D
240531
Breadth Image Experiment
Control
Variant A
Variant B
Variant C
Variant D
240508
Shortform Subhead Experiment
Control
Variant A
Variant B
Variant C
Variant D
240418
Shotform Image Exp
Variant A
Variant B
240410
Election Subheadline
Default
Variant 1
240320
Eleciton Multivariate v1
Default
Headline 1, Subhead 1, Image 1
Headline 1, Subhead 2, Image 1
Headline 1, Subhead 1, Image 2
Headline 1, Subhead 2, Image 2
Headline 2, Subhead 1, Image 1
Headline 2, Subhead 2, Image 1
Headline 2, Subhead 1, Image 2
Headline 2, Subhead 2, Image 2
240313
Subheadline Updates
Default
240305
Subhead Copy Experiment
Default
Variant 1
Variant 2
Variant 3
Variant 4
Variant 5
240212
Shortform Left Aligned - Copy Updates
Default
Variant 1
Variant 2
Variant 3
Variant 4
240129
Article Stack
Shortform Left Aligned
Paleontologists discover Gorgosaur
Japan reaches moon
Home sales drop
240111
Shortform Left Aligned
Default
With Logo Stack
240110
Shortform Copy Variations
Default
Home v-36 Headline and body copy
Intellectually Curious v1
Intellectually Curious v2
Intellectually Curious v3
231222
Shortform Orange
Default
231220
Visual Cues
Current shortform highlights
Red "Free" tag
Pink spinning star
Yellow "Free" tag
Red swoopy arrow
231219
Testimonial 2
Default
231113
v36
Default
231109
Mosaic
Default
231101
Shortform
Default
Topics LPs
251015
Business & Finance LP Reader Benefit
Target
Control
Variant A
251015
Society & Culture LP Reader Benefit
Target
Control
Variant A
251015
Science & Technology LP Reader Benefit
Target
Control
Variant A
250925
Business & Finance LP Breadth Left Experiment
Target
Control
Variant A
250925
Society & Culture LP Breadth Left Experiment
Target
Control
Variant A
250925
Science & Technology LP Breadth Left Experiment
Target
Control
Variant A
250732
Society & Culture LP Champ Experiment
Target
Control
Variant A
250731
Science & Technology LP Champ Experiment
Target
Control
Variant A
250724
Business & Finance LP Champ Experiment
Target
Control
Variant A
250603
Society & Culture LP Experiment
Target
Control
Variant A
Variant B
Variant C
250602
Business & Finance LP Experiment
Target
Control
Variant A
Variant B
Variant C
Variant D
Variant E
250515
Podcast Signup
Control/Main
250429
Science & Technology Signup
Control/Main
250425
Society & Culture LP Experiment
Target
Control
Variant A
250424
Business & Finance LP Experiment
Target
Control
Variant A
250311
Business & Finance Signup
Control/Main
250303
Society & Culture Signup
Control/Main